1.Focus on Your Keyword Portfolio, Not Rankings
Search engine users are getting smarter and more specific. Today, over 70 percent of searches online contain three or more words in the search query. Furthermore, Google reported that over 20 percent of
search queries are completely new queries that had never been searched
before! The long tail is where the growth is happening, and your
strategy needs to be built around this growth.
Focusing on "fat head" keywords is an unbalanced strategy with
diminishing returns. Marketers need to focus on increasing the number of
keywords sending search traffic rather than improving a specific
keyword position. This is known as your keyword portfolio.
2. Create Problem-Solving Content
Creating great content isn't rocket science. If you have trouble
coming up with ideas, or you think your industry is too boring, focus
instead on solving a customer's problem. This can be done easily by
utilizing your organization's intellectual property to create how-to
guides, white papers, or research studies. If you're in business, then
you're solving problems! Combine people, processes, and software to scale content marketing.
3. Publish Content on Quality Sources
Last year's Penguin update eliminated
the value of content published on untrusted websites. This includes
low-quality websites, content farms and many "free" PR websites. Showing
up in Google search is a lot like getting a job--it's your references
that make the difference. Concentrate on earning references from high
quality and trusted industry websites. Industry organizations and online
communities are where you should be publishing content on a regular
basis.
4. Distribute and Promote Content through Social Media
Social media is an extremely efficient channel for distributing and
promoting your content. This includes content that you publish on your
website, as well as content that you publish on highly trusted
third-party websites. Social media channels enable you to reach millions
instantly, as well as stay on the radar of search engine algorithms for
topics related to your content. Google and Bing have both admitted to
using social signals in their ranking algorithms, so social media
engagement is a must-do for digital marketers.
thanku for this wonderful information
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